Public Relations Training
Public Relations Training
Australia Wide Training including: Sydney, Brisbane, Adelaide, Melbourne, Canberra, Parramatta, Perth, Geelong, Gold Coast.
Effective public relations can be the key to any successful business, as it strengthens relationships between companies and their patrons. Through smart marketing tactics highlighting company products or services, businesses are able to establish positive attitudes towards themselves in order to create loyalty amongst customers. This course helps equip team members with the necessary skills needed in order to build a strong relationship with both consumers and potential investors via appropriate PR strategies
A company’s reputation plays a critical role in how it is perceived by clients and potential employees. Without proper care to ensure accuracy and representation, the public will come away with an unfavourable opinion of your organisation – which can be disastrous for both recruitment efforts and customer relationships! With this training course we offer you insight on how best to manage your business‘ social relations, safeguard its standing within the community, as well as cultivate an effective public image that speaks positively about who you are and what services or products you provide. Revolutionize your team’s success with our training sessions – from marketing to communication, and everything in between. Our courses can help you reach peak performance and exceed all expectations – contact us to find out what we have on offer for you today!
Public Relations Training Outline
Course Overview
In the first portion of this course, participants will be invited to introduce themselves and share their unique perspectives on what they hope to accomplish in our workshop. Students can also set individual goals for learning as we progress throughout the program.
Topics covered in this course
Public Relations
This exciting session will provide participants with a comprehensive understanding of the role that public relations plays in our society and its relevance to businesses. Dive into this engaging conversation as we uncover why it matters!
Building Your PR Plan
Get ready to craft your PR plan like a pro! At this session, we’ll be walking through key elements you need and exploring the various steps involved in creating an effective roadmap. We’ll go over defining goals, selecting strategies, setting benchmarks – all culminating with some invaluable hands-on practice constructing a realistic PR plan of your own.
Structuring Messages
This session will explore the power of media to shape perceptions and foster opportunity through strategically crafted messages. Participants gain valuable insight into building an effective representation for success in a visually driven world, plus tips on creating polished media kits that make their message shine!
Establishing Media Guidelines
Participants will gain a deeper understanding of media guidelines and insight into selecting the best spokesperson for their organisation.
Managing the Media
This session will equip participants with the necessary strategies to effectively communicate and cultivate meaningful relationships with media outlets. From creating compelling sound bites, tackling difficult questions gracefully, to staying composed when you don’t have an answer – be sure not miss out on this opportunity for valuable communications wisdom!
The Press Release
In this session, you’ll learn the tips and techniques behind crafting a powerful press release to ensure your company receives maximum visibility. Dive into our interactive workshop and discover how writing can build your brand profile!
PR and the Crisis
Participants will delve deeper into public relations and explore how to effectively handle difficult situations with skillful crisis management.
Social Media and Public Relations
Social media is the latest tool for putting your public relations message out to the world. In this course’s final session, we’ll unpack how and why it has become such an indispensable part of PR today!
Workshop Wrap-Up
At the culmination of this session, students will have a chance to refine their understanding by asking questions and building an actionable roadmap for success.
Learning Outcomes
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy
- Develop strong relationships with reporters and journalists
- Take their communication skills to a higher level
Customised Training Session For Teams (Included No Charge)
Our tailored training solutions offer limitless possibilities for customising content to best meet your needs. Whether you want a certain difficulty level, delivery style or color scheme; our team of experts and designers are here to make it happen – providing the ideal learning experience that reflects your goals. With Customisaing options on board, employees will feel more engaged with their training as well as have an easier time following along day-to-day sessions. Allow us help bring out the full potential of customised corporate instructional design!
In-House Customised training benefits:
- Flexible length – You choose the length of the session
- Highly Effective Team/Industry Specific
- Certificate of Completion (Professional Grade)
- Create a Team Building environment
- Cost effective – Group rate discount
- Printed courseware (No need to download or use an App to read)
Creating Content (Contact us for Quotation)
Content creation allows you to customise a workbook and training solution that meets your exact specifications. We can tailor everything from the format, page limits, illustrations or company logo adding an aesthetic edge – all of which will help ensure absolute satisfaction with our end product. Our team provides full-service content development including research if needed for ultimate success!
Instructor Led 1 on 1 Workshop
Select your course and get one-on-one coaching from our experienced trainers. Book a personalised session with us to ensure you have the full attention of our instructors, without having to wait for common training dates. Enjoy access to this convenient learning experience today via Zoom! 4 – 6 hours in length; perfect for those who value quality education delivered quickly!
1 Hour Instructor Led Session
Unlock the secrets of success with one of our certified coaches! Through an engaging and interactive Zoom session, you’ll have access to a wealth of knowledge on invaluable modules, courses or essential workplace skills. Plus it’s the perfect way to use your downtime at work for personal development – don’t miss out this golden opportunity!
Self Directed Online Course
Our courses are packed with engaging activities and learning videos, so you can learn at your own speed! We even provide assessments to track your progress.
What's Included?
- Reference Material
- Recording For 1 on 1 Available
- Professional Trainers
- Certificate Option Available
- Post Course Email Support
Classroom Booking 1 Hr
Book in a 1hr session with one of our trainers
$110.00 AUD (per session)
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