What Is Business Writing? Writing for business is a type of professional writing. Business writing must be both substantive and pragmatic. Your goal is to communicate information as clearly, [...]
How to Deliver Bad News The moment you have been fearing is here: You are giving critical feedback to a customer or employee. The conversation turns out to be a disaster, despite your best [...]
Definition Of Sales Prospecting Sales reps can make outbound calls to or send outbound email blasts in order to generate leads for potential account executives. Prospecting refers to the act of [...]
Sales Marketing Techniques Marketers and business owners need to find innovative ways to reach potential customers as buyers are becoming more accustomed to advertising gimmicks. The role of the [...]
What makes a leader effective? A strong leader is essential for any organisation. Leaders are the ones that employees look up to to support and guide them, encourage communication, and motivate [...]
Why Negotiate? Whether we negotiate a turn on the road, which coffee flavour to purchase or to do away with something we cant afford and purchase something else, we are always negotiating. [...]
What is a Sales Pitch A sales pitch is a professionally written and packaged sales presentation. A typical salesperson has less than two minutes to present the benefits of their business to a [...]
What Is Bullying? Bullying can be defined as any act or comment that could psychologically, or ‘mentally’ harm or isolate someone in the workplace. Bullying can also include physical [...]
What is Gamification? Gamification elements have found a place in our daily lives. One simple example is the reward that customers receive when they earn (loyalty points). Gamification is a [...]
What is Creative Writing? Creative Writing is also known as artistic writing. It can be focused on narrative, character development, literary tropes and poetics. Creativity is not just about [...]
