Car ownership is often a balancing act between necessity and convenience. Purchasing vehicles from dealers provides individuals with the advantages of their own personal transportation for both practical reasons, like cutting down on commuting time, and more comfortable ones such as not having to deal with public transport. Despite these benefits though, customers need some convincing to choose your business over someone else’s; this training course will help sales professionals do just that! Whether through honing persuasive skills or other means – you’ll have all the tools necessary to effectively encourage buyers in favour of purchasing products directly from you. Successful sales relies on two essential skills: questioning techniques to accurately gauge customer intent, and powerful communication for a persuasive delivery. To gain even more insight into the customer’s experience during your pitch, it is beneficial to carefully pay attention to confidence levels and body language which can inform how you use particular words or phrases accordingly.

Build confidence, connect with customers, and close more deals.

In today’s automotive market, it takes more than charm to move vehicles off the lot. Customers are more informed than ever — and expect their sales experience to be smooth, professional, and pressure-free. That’s why we created the Car Dealer Sales Training course: a practical, people-focused session that helps dealership staff master the skills that truly drive results.

This course is designed for car sales professionals who want to engage customers authentically, communicate clearly, and maintain the motivation needed to succeed in a competitive, fast-paced environment.

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🧭 Who Is This AVD Sales Training For

This course is perfect for:

• Sales consultants working in new or used car dealerships

• Dealership teams aiming to improve close rates and customer satisfaction

• Sales managers looking to sharpen team performance

• Anyone in automotive retail looking to build lasting client relationships

Whether you’re new to the floor or a seasoned rep looking to refresh your approach — this course equips you with tools that make the difference.

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🎯 What You’ll Learn

❓ Questioning Techniques that Build Trust

Sales isn’t just about talking — it’s about asking the right questions. In this session, you’ll learn how to ask empathetic, purposeful questions that uncover what your customer truly needs — and how to guide the conversation with care and clarity.

💬 Communication Tips and Strategies

Refine your pitch, structure your message, and learn to express benefits clearly and convincingly. Through interactive discussion and feedback, you’ll develop the ability to present ideas confidently and concisely — with a focus on customer understanding.

🔥 Motivating Yourself in Sales

Selling cars is both an art and a mental game. This session helps you tap into your own confidence, resilience, and sales strengths — so you can stay sharp, energised, and persuasive no matter what the day throws at you.

🧍‍♂️ Understanding Body Language

Did you know that gestures, facial expressions, and even colours can influence how customers feel? In this session, we decode non-verbal communication — helping you recognise customer signals and adjust your approach for better rapport and outcomes.

🧭 Final Q&A and Next Steps

At the end of the workshop, you’ll recap your learning, clarify any final questions, and create a personalised action plan to carry your new skills back to the showroom floor.

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✅ Learning Outcomes

By the end of this course, participants will be able to:

• Ask more effective, empathy-driven questions

• Structure communication in a way that resonates with customers

• Develop greater self-motivation and confidence in closing deals

• Understand how body language influences buyer decisions

• Create a personal plan for continued growth in the dealership

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🔧 Tailoring Available

Looking to match your brand values, customer base, or in-house sales process? We offer customisable delivery, allowing you to align the training with your dealership’s culture, product lines, or selling system. We can also include scripting practice, negotiation add-ons, and role-play scenarios tailored to your sales team. Whether you value convenience or customisation, we have the perfect training solution for you. Choose from our pre-built courses and merge them together to fit your unique needs – just one of many advantages that make us stand out above the competition!

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📍 Available Nationwide

Delivered across Australia in Sydney, Brisbane, Melbourne, Canberra, Perth, Adelaide, Darwin, Gold Coast, and regional locations.

Automotive Car Sales is a highly competitive sector of the vehicle industry, but that doesn’t mean it has to stay that way. Our goal is to empower sales professionals with tailored communication and questioning skills so they can provide top-notch service in response to customers’ general desires for convenience and quick action -all while staying motivated along their individual journeys. Through mastering body language, refining self motivation techniques, understanding effective conversation points on the topic of car sales; participants will have the tools necessary to rise above competition.