Automotive Dealer Sales Training
Automotive Vehicle Dealer Sales Training
Car ownership is often a balancing act between necessity and convenience. Purchasing vehicles from dealers provides individuals with the advantages of their own personal transportation for both practical reasons, like cutting down on commuting time, and more comfortable ones such as not having to deal with public transport. Despite these benefits though, customers need some convincing to choose your business over someone else’s; this training course will help sales professionals do just that! Whether through honing persuasive skills or other means – you’ll have all the tools necessary to effectively encourage buyers in favour of purchasing products directly from you. Successful sales relies on two essential skills: questioning techniques to accurately gauge customer intent, and powerful communication for a persuasive delivery. To gain even more insight into the customer’s experience during your pitch, it is beneficial to carefully pay attention to confidence levels and body language which can inform how you use particular words or phrases accordingly.
Build confidence, connect with customers, and close more deals.
In today’s automotive market, it takes more than charm to move vehicles off the lot. Customers are more informed than ever — and expect their sales experience to be smooth, professional, and pressure-free. That’s why we created the Car Dealer Sales Training course: a practical, people-focused session that helps dealership staff master the skills that truly drive results.
This course is designed for car sales professionals who want to engage customers authentically, communicate clearly, and maintain the motivation needed to succeed in a competitive, fast-paced environment.
🧭 Who Is This AVD Sales Training For
This course is perfect for:
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Sales consultants working in new or used car dealerships
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Dealership teams aiming to improve close rates and customer satisfaction
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Sales managers looking to sharpen team performance
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Anyone in automotive retail looking to build lasting client relationships
Whether you’re new to the floor or a seasoned rep looking to refresh your approach — this course equips you with tools that make the difference.
🎯 What You’ll Learn
❓ Questioning Techniques that Build Trust
Sales isn’t just about talking — it’s about asking the right questions. In this session, you’ll learn how to ask empathetic, purposeful questions that uncover what your customer truly needs — and how to guide the conversation with care and clarity.
💬 Communication Tips and Strategies
Refine your pitch, structure your message, and learn to express benefits clearly and convincingly. Through interactive discussion and feedback, you’ll develop the ability to present ideas confidently and concisely — with a focus on customer understanding.
🔥 Motivating Yourself in Sales
Selling cars is both an art and a mental game. This session helps you tap into your own confidence, resilience, and sales strengths — so you can stay sharp, energised, and persuasive no matter what the day throws at you.
🧍♂️ Understanding Body Language
Did you know that gestures, facial expressions, and even colours can influence how customers feel? In this session, we decode non-verbal communication — helping you recognise customer signals and adjust your approach for better rapport and outcomes.
🧭 Final Q&A and Next Steps
At the end of the workshop, you’ll recap your learning, clarify any final questions, and create a personalised action plan to carry your new skills back to the showroom floor.
✅ Learning Outcomes
By the end of this course, participants will be able to:
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Ask more effective, empathy-driven questions
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Structure communication in a way that resonates with customers
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Develop greater self-motivation and confidence in closing deals
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Understand how body language influences buyer decisions
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Create a personal plan for continued growth in the dealership
🔧 Tailoring Available
Looking to match your brand values, customer base, or in-house sales process? We offer customisable delivery, allowing you to align the training with your dealership’s culture, product lines, or selling system. We can also include scripting practice, negotiation add-ons, and role-play scenarios tailored to your sales team. Whether you value convenience or customisation, we have the perfect training solution for you. Choose from our pre-built courses and merge them together to fit your unique needs – just one of many advantages that make us stand out above the competition!
📍 Available Nationwide
Delivered across Australia in Sydney, Brisbane, Melbourne, Canberra, Perth, Adelaide, Darwin, Gold Coast, and regional locations.Automotive Car Sales is a highly competitive sector of the vehicle industry, but that doesn’t mean it has to stay that way. Our goal is to empower sales professionals with tailored communication and questioning skills so they can provide top-notch service in response to customers’ general desires for convenience and quick action -all while staying motivated along their individual journeys. Through mastering body language, refining self motivation techniques, understanding effective conversation points on the topic of car sales; participants will have the tools necessary to rise above competition.
Car Dealer Sales Training Outline
Course Overview
As we start this workshop participants will introduce there selves. Engage in a discussion to understand each participants goals. Each participants will have the opportunity to refine their learning objectives.
Topics covered in this course
Questioning Techniques
This session concentrate on developing thinking skills and fostering empathy through interactive activities. Participants will gain insights, into the art of asking empathetic questions.
Communication Tips and Strategies
In this session participants will enhance their communication skills by participating in discussions and activities. The objective is to ensure that their ideas are well structured and concise making it easier for potential clients to grasp.
Motivating Oneself
During this session participants will learn how to leverage their sales expertise and skills to maintain competitiveness. It equip them with the confidence they need when persuading customers about the advantages of purchasing a vehicle.
Understanding Body Language
During this session participants will explore how body language significantly impacts customer interactions. They’ll learn about gestures and the emotions associated with colors before putting their newfound knowledge into practice!
Wrapping Up the Workshop
Towards the end of the learning session participants will have an opportunity to ask questions and develop steps, for progress.
Learning Outcomes
- Utilise questioning techniques effectively.
- Establish good communication skills.
- Improve self-motivation.
- Learn the meaning of different body gestures.
Customised Training Session For Teams (Included No Charge)
We understand that not all training materials meet your unique and specific needs. That’s why we provide a content customisation service so you can modify existing workbooks to better reflect the goals of your team. Our hand-tailored approach allows for page design changes, color schemes, as well as in-depth customisation of material itself – just tell us what modifications need be made and our experts will take it from there!
In-House Customised training benefits:
- Flexible length – You choose the length of the session
- Highly Effective Team/Industry Specific
- Certificate of Completion (Professional Grade)
- Create a Team Building environment
- Cost effective – Group rate discount
- Printed courseware (No need to download or use an App to read)
Creating Content (Contact us for Quotation)
Our powerful content creation program is here to cater to all your training manual needs. You’ll have the power of total control as you personally oversee every detail, from including your company logo and data points to harnessing case studies, research and other scholarly work that will strengthen the effectiveness of your course. Let us know what’s important for making a successful workbook – we guarantee it will be crafted exactly according to direction!
Instructor Led 1 on 1 Workshop
Stop waiting for the perfect course date – our expert trainers can provide you with tailored, virtual tuition to suit your timeline. Experience a professional and personalised 4-6hr training session from wherever suits you best! With Zoom, there’s no need to miss out on quality education at an accessible time that fits around your schedule.
1 Hour Instructor Led Session
Looking for an opportunity to improve your skillset? Our expert trainers can provide you with the insight and knowledge needed in any area of interest. Why not take advantage of this valuable hour-long online Zoom session, built especially to equip individuals like yourself with sought after workplace capabilities.
What's Included?
- Reference Material
- Recording For 1 on 1 Available
- Professional Trainers
- Certificate Option Available
- Post Course Email Support
Classroom Booking 1 Hr
Book in a 1hr session with one of our trainers
$110.00 AUD (per session)
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