Closing Sales Effectively

 In Sales, Sales training

Closing Sales Effectively


Consumer purchasing behavior is changing constantly. It’s therefore important to regularly review your sales strategy with your staff. Selling any product or service can be difficult. You need to strike the right balance between being persuasive and not annoying.

It’s about convincing your lead to buy your product. We all know that closing the deal is about getting them to do business with you. It’s also about transitioning from the pitch, where you have discussed the benefits of your product as well as how it solves your leads’ problems, to a sale.

It is very easy to learn how to close a deal. Simply show up prepared and answer all objections. Then ask for the sale. If necessary, follow up with your prospect until you have a definitive answer.

Selling is more complex than it seems in practice. It can be difficult to avoid selling closing mistakes.

Effective Sales Closing Techniques

Some psychological tricks are used to close sales. Remember that the customer must always come first when you are trying to close a sale. These tried-and-true closing techniques will help you improve your sales skills, especially when it comes closing the sale. These are the best strategies to help you close sales quicker.

The Assumptive Close

The Assumptive Close is based on the belief that you are certain you can make the sale. Your use of language throughout the process would suggest that you are convinced that the sale is “done.” It is important to check in on your prospect often, gauge their level of interest, objections and determine if they are on the same page with you.

Sharp Angle Closes

Prospects will often ask for price cuts or ad-ons, because they believe they are the best. To catch prospects off guard, use the sharp angle close technique if you have permission from your sales manager.

The Columbo Close

Columbo would often use the classic Columbo close when he thought the suspects were done talking to him. Columbo would then turn and walk away. Just as the suspect was beginning to exhale, Columbo would say, “Just one thing.” Once you have finished your sales pitch, and the customer is about walking away, you can use the Columbo line. This will hit the customer with your most compelling part of the pitch. This works regardless of whether you are selling timeshares or automobiles.

Take Away Close

We don’t like when things are taken from us. It doesn’t matter if it’s something we already own or something we desire to have. To get the takeaway close, customers review certain benefits and features they want. Then, they are suggested to forgo these features in order to save money. Customers will feel more confident buying the product because they won’t have to sacrifice any of their wishes.

The “Hard” Close

This is the “hard” close, which has been long associated with salespeople. It’s high-pressure and high-intensity. Although it is not always the best option, it can be very effective in situations where clarity is required over ambiguity. For example, when a lead has shown signs of life for several months but never pulls the trigger. It’s important to use it with care, but it should always be a part of your sales toolbox.

Do not feel inferior

It’s understandable to take an authoritarian position that has complex prospects. But, statements like “you are wrong” and “I will tell the truth to you” can make your position of dominance clear. It can also block your prospects. It can also put at risk your sale. It is better to communicate information objectively and to listen to the opinions of your prospect.

Identify the decision-maker

It doesn’t matter which industry you work in, it is important to know the decision-maker so that your project can close quickly. In many cases, decision-makers will put someone else in the fire to find out as much information about your company as possible. In this instance, you should put yourself in the shoes of the decision-maker to allow you to tailor your sales pitch to their interests.

Pay attention to what you say

Do not put your foot in front of your mouth. Keep it simple and keep your focus on your expertise. While you want to be authentic and approachable, it is important to keep your professional image intact.

Although you cannot control another person’s behavior, you can guide them through the process. You can close sales even with people you thought impossible by following the right steps.

Last Thought

You now have some proven strategies to help you close more sales deals. What’s the next step? What can you do to turn the knowledge you have about sales closes into sales? These sales closing strategies can be put into practice by putting them to use. These sales closing strategies will heat up cold leads.

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