Negotiating With Customers

 In Negotiation

How to negotiate with clients

Some people love to negotiate with clients. There are also everyone else. Even the most experienced business owners can get snared by the complexities of pricing, deliverables, deadlines, and content.

A Practical Guide to the Negotiation Process

A company can’t do better marketing than brand advocates. Analyses have shown that word-of-mouth marketing from consumers to consumers is twice as effective than traditional advertising.

If the client leaves a negative impression about your products and services, you will suffer a significant loss. You need to avoid conflict and learn how you can negotiate with difficult customers. Let’s look at the best tips to help you negotiate successfully.

6 steps to successfully negotiate with customers

Pay attention and pay close attention

Neglecting a customer is the best way to make him angry. Listen to your client and pay attention. Do not interrupt the customer and do not talk to them until they are satisfied. This is the first step of the negotiation process.

Listening to customers shows that you are willing to work with them to resolve the issue and make things right. This takes patience. However, it is the only way out of this situation. After you have heard all the comments, you can proceed to the next stage of crisis management.

Be reasonable

Customers who are mad often behave illogically and you will need to be reasonable to solve the problem. It is best to be objective and ask customers basic questions about the problem. What caused it?

If the client is having a difficult time explaining to you that the product needs to be improved, tell him “I completely agree with you.” Would you please give us some concrete suggestions on how to improve the product? “We really appreciate any feedback from our customers!” Keep calm and show respect to your clients. They will feel valued.

Non-verbal communication

You can’t rely on only verbal communication during negotiations. Pay attention to your body language when you are communicating with the buyer. Your body language and facial expressions should show concern for the buyer. Do not furrow your eyebrows to express disapproval or discontent.

Instead, keep your eyes open and smile. You can also lean forward to let the customer know that you value his words. Instead of crossing your arms, keep them open. This suggests anger and disapproval.

Agree with the Angry Customer

Sometimes, there is no other way to resolve a dispute than to admit your customer is right. This doesn’t necessarily mean it is true, but it makes it easier to resolve the dispute this way. Negotiations are complex and involve many tactics, but this is one of the most delicate.

If your client claims that the room they booked looks better on your website than it does in the actual room, it will be difficult to convince him otherwise. You can just say that your website hasn’t been updated in a while and let it go. However you will need be able to remove the anger from your client and make him feel more at ease now. The only thing left is to close the deal with some kind words and a free round of beer or something that will keep the customer happy.

Express compassion and empathy

Negotiations are not meant to resolve conflicts. Many customers complain with good reasons. In such instances, it is important to show compassion and empathy. Try to imagine yourself in their shoes, and understand why they are so upset about a particular situation. This will help you reduce their anger and calm them down.

It is possible to confirm that the mistake of your team caused significant problems for the customer and offer a solution.

A sales representative in a travel agency might say, “We’re sorry we booked you the wrong flight.” You can request us to book you the next flight, and we will give you the first-class tickets free of charge. This will establish your credibility and ensure that the customer is satisfied. You’ll also give your customers a positive story to tell their friends, which could lead to a recommendation. In more than 80% cases, personal recommendations have been shown to be the most reliable source of information about a brand.

Do not be afraid to deal with difficult clients

Sales management does not mean avoiding all conflicts. Negotiating a way out of a situation is key to making clients happy. These are important points to keep in mind. Please leave comments if there are any other helpful suggestions for crisis management.

9 tips to negotiate a price with customers

  1. Give your price first
  2. When you enter a negotiation, be aware of your priorities.
  3. Maintain a collaborative stance.
  4. Stay firm in defending your stance.
  5. Avoid ambiguous language.
  6. Defend your positions with facts.
  7. Accept concessions but not too quickly
  8. Do not agree to any last-minute demands.
  9. Keep your eyes open until you sign the contract.


The ability to compromise is a key ingredient in successful negotiations. This could be the final exchange of money for a product/service, or it might mean you include an extra item that your client requests in order to make a final sale. It can be difficult to persuade a customer to compromise if he has his own ideas.  Learning more on what you can do to please difficult customers is great for your business and your team. Call us for more information.

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