Marketing Basics Training
This training is available in Brisbane, Melbourne, Sydney, Adelaide, Parramatta, Canberra, Geelong, Gold Coast, Perth. Australia Wide.
Products are what the business sells, but how is up to the marketing department. The marketing department is responsible for the planning and execution of the conceptual product or service, how to price and promote it, and how to distribute it to your consumers or clients. Anyone can make a saleable good, like a phone, or food, but marketing is how it makes it out to the public, and starts to really get business money flowing, and a return on the capital of investing in a business. This training course is therefore set to train your workers to perform marketing to the best of their ability.
Improving basic marketing skills can help any staff member improve in their sales, advertising and even writing skills. Our trainers can provide information on a range of marketing skills and show first hand experience to participants. We have activities such as writing a newspaper advert, making a 5 min pitch and improving influence using specific wording. If you would like to learn more about marketing for your role then this course is for you.
- Housekeeping Items
- Workshop Objectives
- Action Plans
What is Marketing?
- What is a Market?
- Marketing isn’t Selling
- Understanding Customer Needs
- Defining Your Service or Product
- Case Study
- Lesson Two: Review Questions
Common Marketing Types (I)
- Direct Marketing
- Active Marketing
- Incoming Advertising
- Outgoing Marketing
- Case Study
- Lesson Three: Review Questions
Common Marketing Types (II)
- Guerilla Marketing
- B2B Marketing
- B2C Marketing
- Promotional Marketing
- Case Study
- Lesson Four: Review Questions
The Marketing Mix
- Case Study
- Lesson Five: Review Questions
Communicating the Right Way
- The Marketing Pitch
- Sell Value Not Price
- Fun and Entertaining is Powerful
- Choosing the Right Media
- Case Study
- Lesson Six: Review Questions
- Give Your Customers a Voice
- It’s Not About You, It’s About Them
- Every Interaction Counts
- Answer Questions Honestly
- Case Study
- Lesson Seven: Review Questions
- Brand Shifting
- Repeat Purchases
- Brand Loyalty
- Inform and Educate
- Case Study
- Lesson Eight: Review Questions
The Marketing Funnel
- Case Study
- Lesson Nine: Review Questions
Marketing Mistakes (I)
- Not Taking Social Media Seriously
- Not Having a USP
- Cross Cultural and International Translations
- Not Building a Relationship
- Case Study
- Lesson Ten: Review Questions
Marketing Mistakes (II)
- Not Having a Plan
- Aiming at Everyone
- Not Tracking Metrics
- Not Listening to Your Customers
- Case Study
- Lesson Eleven: Review Questions
- Words From the Wise
- Lessons Learned
- Completion Of Action Plans and Evaluations
Know the Product and Worth
It goes without saying that the most knowledgeable person about a certain product or service should be the person selling it: that is, everyone in the company selling a good or service. Make sure that you know all the ins and outs of your product: side effects, tricks to use, effective usage, durability, duration, ingredients, assembly process, and more. It does not bode well for business for a client to ask specific details about a product or service, and then be answered with a blank stare. You need to know what is good about your product: you should know all of its features, advantages, and effects, know everything that makes it saleable. Getting caught lying about anything related to your product can be a deathblow to any business, so know your product well enough to be able to answer any question about it honestly.
Another thing to consider about knowing the product is that you have to know what it is worth. Pricing is critical in marketing: set it too high, and people won’t buy it, but if you set it too low, you won’t turn a profit against your overhead expenses. It is important to make sure that whatever your business sells doesn’t make diminishing returns, or bankruptcy can hit the company. For some client demographics, the first thing they see will be the qualities of the item. For other demographics, the first thing they see will be the price. Ideally, your product or service should be capable of appealing to both demographics: people who can afford to disregard the height of cost, and those who can’t. This is why clients weigh the quality of your product against its cost, and you do too: it would be a very poor trade for a customer, for example, to pay $20 for three pieces of sushi you sold that were of average quality, and the customer who realises this will not return. Worse, they will tell those they meet that the sushi was of mediocre quality, and that can seriously diminish your business’ reputation and clientele. Sell and advertise the product like it’s the greatest thing on Earth, but price it as if you yourself were going to buy it. We provide a session and lectures on knowing your product and worth.
Place Ads, and Set Up Shop
While we’re on the subject of advertisement, promotion is a key factor to public awareness that your product is available, and that it is well worth their time and money. Effective promotion is all about persuasion, and effective persuasion is about making sure that your customer won’t want to say no. Making a sweet deal is what the smart shopper lives for, and if you can make them feel or think like they got a great bargain, then your product will sell that much easier. Overpricing is instant death to any effective promotion; if there is physical evidence that your product quality is a lot lower than the price you set, your promotions team will have an uphill battle trying to get people to buy your product. Make their job easier, and your income higher, by setting reasonable and affordable prices, and setting up for executing marketing techniques like discounts or seasonal events for your products. For example, fast food restaurants place special deals on days like their founding anniversary, and while they hold either the same overhead expenses per day, or raise it slightly higher, the number of sales they make that day because of a good promotional deal far outweigh any costs to their operation, turning them a massive profit. Location should also be mentioned. It shouldn’t need to be said that if it is really difficult to reach your shop or business, then the proportion of sales you won’t get is equal to that difficulty. Make sure that you’re easily reachable by your target clientele. For example, cheap fast food restaurants like to set up near schools. Their food is cheap, fast, and it isn’t hard to access it from a student’s perspective. This means they turn up plenty of profit just from their student clientele, not counting any others who patronise them, and that is all because they’re selling the right product in the right location. Even how your place looks can be a promotion, making your branding obvious, and making a place known for being your business’ location. That tends to bode well for most businesses. Other examples and activities help teams develop these skills.
Marketing Basics Training Summary
It is important to be able to sell a product or service efficiently and capably, and this is only really possible with a good marketing team. The ability to use the right words and numbers to sway the will of consumers into buying your product or service is absolutely critical to the success of any business or company, because that is how people know about you; it is not often that the first time someone knows about your company is seeing your business, and deciding to experience it on the spot first-hand. It is typically heard about second-hand from accounts spoken by other people who have already experienced your product first-hand, or otherwise think that your promotion is attractive. These methods will train workers to market their product or service with full knowledge about it, to price it extremely well, to place their shop in the right place, and to persuade the clientele well. This training is essential to performing the little things that build the company’s public relationship and selling your company’s product or service. This pairs well with sessions about public relations, persuasion, and strategic thinking. If you wish to know about our other training courses and services, please contact us.
Customised Training Session For Teams (Included No Charge)
Customised sessions always seem to connect with employees better. We provide this service at no cost so you can help your employees feel the course is more suited to them. We can change modules in the sessions and you can pick content from any of our workbooks in our training range. Let us design a workbook that suits your team better and enjoy a customised training course today.
In-House Customised training benefits:
- Flexible length – You choose the length of the session
- Highly Effective Team/Industry Specific
- Certificate of Completion (Professional Grade)
- Create a Team Building environment
- Cost effective – Group rate discount
- Printed courseware (No need to download or use an App to read)
Creating Content (Contact us for Quotation)
Our personal belief in excellence and betterment has led us to supplement our content customisation service with the content creation service. You can avail of this service if you wish to make a totally original, unique workbook which offers new ways of teaching and writing. You can set the direction of the workbook by telling us to add your company logo, needs for the content, supplementing the material with research and additional data. If you wish for us to create policies and procedures, scripts or content we can. You need only specify everything you wish to see and we will turn your expectations into reality itself, without fail.
Instructor Led Online
Download Certificate of Completion $495 inc GST
Printed and Posted Certificate of Completion $515 inc GST
Want to learn new skills or brush up existing ones? Like the idea of a 1 on 1 online course with a professional training facilitator? Well, we have the perfect option for you! Our online trainer assisted sessions are exactly that. Work through a course of your choosing, with a date and start time that suit you and our training will guide and train you through the processes, techniques, questions, activities and skills that are all included in our training packages. Also available is the option for a certificate of completion to be sent to you after finishing the course.
Online Self Paced
Download Certificate of Completion $69 Inc GST
Printed and Posted Certificate of Completion $89 Inc GST
Enjoy the freedom of self paced learning with our online learning management system. Go through many different videos, activities and question sections at your own pace, take your time with each section to really soak in as much information as you can. Can’t finish it all at once? Not a problem! Just log back in later and pick up where you left off. Book in your online self paced session today and learn the skills you have always wanted to, your way! We can even have a professional printed certificate of completion posted right to your door!