For centuries, businesses have adopted a tried-and-true business model to deliver goods and services – bartering. From food products to plastic surgery, this system of exchange is still used today as people haggle and bargain in order to acquire the items they need or desire at prices that work for them. It’s clear why it has been successful over many generations; whether coins are exchanged or something else entirely – its staying power speaks volumes.

Keeping in step with changing times is a must for any successful business. To effectively expand the reach of one’s products and services, honing strategic marketing approaches can be invaluable to achieving success. Obtaining customer attention, interest and ultimately securing lucrative deals are key steps toward ensuring that customers have access to desired goods or offerings – all while remaining pleased about their investment decision.

📣  Understand the Marketing Basics. Reach the Right People. 

Marketing doesn’t have to be complicated. In fact, when it’s done right, it’s clear, practical, and incredibly effective. Whether you’re a small business owner trying to attract new customers, a new team member stepping into a marketing role, or simply looking to freshen up your approach — our Easy Marketing Training was built with you in mind.

This hands-on, beginner-friendly course breaks marketing down into simple steps and gives you real tools you can use straight away. No buzzwords. No confusing theory. Just practical know-how to help you connect with the right audience and grow your business with confidence.

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🧭 What You’ll Learn

This workshop covers all the essential areas of marketing — from the basics of brand positioning to the customer journey and communication skills that actually work. Organisations of all sizes rely on sales and marketing to grow. The key is ensuring you have the right person at the helm, expertly guiding your brand’s message, winning customers over with deals that keep them coming back – it can be a daunting task! 

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🧠 Key Topics Include:

📌 What Is Marketing, Really?

We start with the fundamentals. You’ll learn the difference between marketing and selling, and get a clear view of what makes a marketing plan work — without overcomplicating the process.

🧰 Exploring Different Marketing Methods

From social media to email campaigns to in-store promotions, there are many ways to reach your audience. This session helps you understand which strategies are best for your goals — and how to use them effectively.

🔄 The Marketing Mix

Also known as the “4 Ps” (Product, Price, Place, Promotion), we’ll break down how each of these influences your customers — and how to use them to your advantage.

🗣️ Communication That Connects

Marketing is more than promotion — it’s conversation. Learn how to build trust, speak your customer’s language, and create messaging that actually gets noticed.

👂 Customer Service and Expectations

In this session, we’ll cover how to meet (and exceed) your customers’ expectations through clear, respectful communication — both online and in person.

🎯 Setting Your Marketing Goals

Good marketing starts with clear objectives. Whether it’s building brand awareness or increasing repeat customers, you’ll learn how to set goals that matter — and how to measure your progress.

🧭 Navigating the Marketing Funnel

Take a guided walk through the buyer’s journey — from awareness to action. Learn how to grab attention, keep interest, and turn casual browsers into loyal customers.

⚠️ Common Mistakes to Avoid

Even seasoned marketers slip up. We’ll show you the most common traps and how to steer clear of them — so your campaigns stay focused and effective.

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🎯 Who Should Attend?

This course is perfect for:

• Small business owners or sole traders

• Admin and office staff handling marketing responsibilities

• Entry-level marketers or those changing roles

• Anyone who wants a clear, simple introduction to marketing

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📍 Course Details

Available in-person or online, this training is offered across Australia and can be customised for your team or industry.

Struggling to find the right staff for your sales and marketing strategies? Paramount Training and Development will educate employees in order that they become charismatic professionals equipped with all the necessary skills -from selling products & services effectively through to optimising product performance- required of them as a modern marketer or seller. Take advantage today! 

This training session can be customised and delivered anywhere in Australia including Sydney, Brisbane, Melbourne, Adelaide, Perth, Canberra, Parramatta, Geelong.