Easy Marketing Training

Easy Marketing Training

For centuries, businesses have adopted a tried-and-true business model to deliver goods and services – bartering. From food products to plastic surgery, this system of exchange is still used today as people haggle and bargain in order to acquire the items they need or desire at prices that work for them. It’s clear why it has been successful over many generations; whether coins are exchanged or something else entirely – its staying power speaks volumes.

Keeping in step with changing times is a must for any successful business. To effectively expand the reach of one’s products and services, honing strategic marketing approaches can be invaluable to achieving success. Obtaining customer attention, interest and ultimately securing lucrative deals are key steps toward ensuring that customers have access to desired goods or offerings – all while remaining pleased about their investment decision.

📣  Understand the Marketing Basics. Reach the Right People. 

Marketing doesn’t have to be complicated. In fact, when it’s done right, it’s clear, practical, and incredibly effective. Whether you’re a small business owner trying to attract new customers, a new team member stepping into a marketing role, or simply looking to freshen up your approach — our Easy Marketing Training was built with you in mind.

This hands-on, beginner-friendly course breaks marketing down into simple steps and gives you real tools you can use straight away. No buzzwords. No confusing theory. Just practical know-how to help you connect with the right audience and grow your business with confidence.


🧭 What You’ll Learn

This workshop covers all the essential areas of marketing — from the basics of brand positioning to the customer journey and communication skills that actually work. Organisations of all sizes rely on sales and marketing to grow. The key is ensuring you have the right person at the helm, expertly guiding your brand’s message, winning customers over with deals that keep them coming back – it can be a daunting task! 


🧠 Key Topics Include:

📌 What Is Marketing, Really?

We start with the fundamentals. You’ll learn the difference between marketing and selling, and get a clear view of what makes a marketing plan work — without overcomplicating the process.

🧰 Exploring Different Marketing Methods

From social media to email campaigns to in-store promotions, there are many ways to reach your audience. This session helps you understand which strategies are best for your goals — and how to use them effectively.

🔄 The Marketing Mix

Also known as the “4 Ps” (Product, Price, Place, Promotion), we’ll break down how each of these influences your customers — and how to use them to your advantage.

🗣️ Communication That Connects

Marketing is more than promotion — it’s conversation. Learn how to build trust, speak your customer’s language, and create messaging that actually gets noticed.

👂 Customer Service and Expectations

In this session, we’ll cover how to meet (and exceed) your customers’ expectations through clear, respectful communication — both online and in person.

🎯 Setting Your Marketing Goals

Good marketing starts with clear objectives. Whether it’s building brand awareness or increasing repeat customers, you’ll learn how to set goals that matter — and how to measure your progress.

🧭 Navigating the Marketing Funnel

Take a guided walk through the buyer’s journey — from awareness to action. Learn how to grab attention, keep interest, and turn casual browsers into loyal customers.

⚠️ Common Mistakes to Avoid

Even seasoned marketers slip up. We’ll show you the most common traps and how to steer clear of them — so your campaigns stay focused and effective.


🎯 Who Should Attend?

This course is perfect for:

  • Small business owners or sole traders

  • Admin and office staff handling marketing responsibilities

  • Entry-level marketers or those changing roles

  • Anyone who wants a clear, simple introduction to marketing


📍 Course Details

Available in-person or online, this training is offered across Australia and can be customised for your team or industry.

Struggling to find the right staff for your sales and marketing strategies? Paramount Training and Development will educate employees in order that they become charismatic professionals equipped with all the necessary skills -from selling products & services effectively through to optimising product performance- required of them as a modern marketer or seller. Take advantage today! 

This training session can be customised and delivered anywhere in Australia including Sydney, Brisbane, Melbourne, Adelaide, Perth, Canberra, Parramatta, Geelong.

Easy Marketing Training Outline

Course Overview

Participants will have the opportunity to get to know each other and understand the goals of the workshop through introductions. Based on this understanding participants can then establish their learning objectives for the day.

Topics covered in this course

Understanding Marketing

In this session we’ll explore what it means to be a marketer! Participants will gain insights, into the differences between marketing and selling as delve into the essential elements of a successful marketing plan.

Different Types of Marketing

During this session we’ll uncover marketing strategies that can help achieve desired sales outcomes. We’ll explore a range of methods you can use to boost your numbers and reach heights!

The Marketing Mix

In this workshop participants will delve into the components of salesmanship and learn how to effectively influence customers. Discover techniques that can contribute to increased conversions while ensuring customer satisfaction!

Effective Communication Strategies

Attendees of this event will gain insights into building connections with their consumers.

Customer Communication Skills

This session aims to equip participants with knowledge, on delivering customer service while meeting customers expectations and rights.

Marketing Objectives

During this session attendees will gain an understanding of strategies, for brand transformation fostering customer loyalty and generating repeat purchases. Prepare to uncover the tactics required to oversee a branding campaign!

The Marketing Funnel

In this session we will delve into the process of mastering every stage of the purchasing decision; creating awareness generating interest nurturing desire and ultimately prompting action. Lets explore how we can design a customer journey!

Common Marketing Pitfalls

In this session we will explore the factors that can lead seasoned marketers astray. Discover how to avoid mistakes and ensure the success of your marketing campaigns!

Workshop Conclusion

At the end of the course participants will have an opportunity to ask any remaining questions and develop a plan, for growth.

Learning Outcomes

Customised Training Session For Teams (Included No Charge)

Paramount puts the needs of our learners first. We take pride in actively listening for any aspects that need adjusting or refinement to make sure each course remains as effective and engaging as possible – it goes beyond just font choice! Our team can quickly tailor workbooks with relevant images, questions and data tailored specifically towards your training goals; so you feel confident knowing we’ve got your back when it comes to delivering a successful program every time.

In-House Customised training benefits:
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Creating Content (Contact us for Quotation)

Paramount’s online library contains a wide array of training courses made to enhance the effectiveness of employees and their teams. We are committed to providing quality content, regularly expanding our current offerings based on feedback from clients. Our experienced writing and research team is ready to customise sessions upon request in order ensure that these training meet the needs of all involved. From designing workbooks or manuals for any upcoming events, we strive for precision when it comes creating solutions tailored just for you! Discover what Paramount can do today by inquiring about personalising your own training session!

Instructor Led 1 on 1 Workshop

Get ready to embark on the journey of learning with one of our knowledgeable coaches! Schedule a personalised, online training session at your convenience without having to wait for an available date. Our 4-6 hour Zoom sessions will provide you with the skills and knowledge needed to achieve success in your chosen course.

1 Hour Instructor Led Session

Our professional trainers are here to help you get the most out of your workday. Take an hour online with Zoom and improve any module, course or workplace skill – great for both personal growth and productive downtime at work!

Self Directed Online Course

Leverage our suite of interactive, self-guided courses to further your professional development. With assessments, learning videos and activities designed for you to complete at your own pace, these prerecorded resources equip aspiring professionals with the tools they need for success.

What's Included?

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Contact Our Team

Contact our staff for any question, request or assistance.
We are always available to help.

Contact Our Team

Contact our staff for any question, request or assistance.
We are always available to help.

Contact Our Team

Contact our staff for any question, request or assistance.
We are always available to help.

Contact Our Team

Contact our staff for any question, request or assistance.
We are always available to help.

Contact Our Team

Contact our staff for any question, request or assistance.
We are always available to help.

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Thank you for choosing to work with us. We would like to help build a session that suits you. You may have already received a sample from our team, however we would like to learn more about your needs.

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Contact Our Team

Contact our staff for any question, request or assistance.
We are always available to help.