Digital Media Training

This training can be delivered Australia Wide including Sydney, Brisbane, Adelaide, Perth, Canberra, Parramatta, Geelong, Melbourne. We also conduct one on one or online training for this session.

Social media has been present on the global stage for around a decade, and its impact on society at large is just as immense as its near-infinite reach. It has shrunk the world, connected once distant and independent entities that barely even knew that either of them existed, and has created a powerful platform for anyone with an idea to use simple tools like a camera and an internet connection and do whatever they want or make whatever the wish and have the opportunity to reach the largest, most vast, and omnipresent audience mankind has ever seen in its history.

Despite its near-infinite reach however this does not mean that it is an easy tool to use. It takes a specialist with a firm grip on online subculture to even begin to navigate this world that exists entirely in machines scattered all around the world. However the sheer benefits of infinite reach, instant connections, the ability to cater and interact with markets that you didn’t even know were present somewhere far away and the ability to create new partners is too strong to simply overlook.

It simply needs a specialist; someone with mastery of both the media most commonly used in this field, as well as the skills and knowledge required to navigate the internet, and the tact and skill needed to ingratiate the business to the masses and manage interactions of individual-to-conglomerate in an unprecedented manner. Paramount Training and Development sees the need and subsequent demand for such specialists, and has introduced a new Digital Media Training module to meet the needs of the modern business.

Social media and its usage is playing an increasingly large role in the world of business as it allows consumers to directly contact and interact with large corporations on a level unprecedented in the field of business, allow creative types to reach a global audience even with limited resources, allow companies to market their goods and services on a scale never before imagined, and give a reasonable means of measuring the effectiveness of whatever changes or strategies that they wish to implement in the field. The minds behind Paramount Training and Development’s Digital Media Training program recognise the need for a specialised individual capable of meeting the many demands that this still new digital frontier; from the social element, to media creation and distribution, to other such factors that people in this field can face. It is with these and more in mind that the training program was created and initiated, and it is in your and our best interests to properly equip yourself to not only meet the demands of this field but to thrive in it.

Digital Media Training Outline

Be proficient with the use of social media

As it is the main platform that they will use in their line of work, a certain degree of proficiency with social media will be required. Be it simply from organic presence and usage or through carefully facilitated interactions, learners will be taught key fundamentals for social media use as well as carefully constructed and well researched theorems and methods that will allow them to become more proficient at their appointed duties.

Encourage social interaction

One of the key components of social media is its social element; it’s even in the name of the platform. As such one’s ability to mingle and interact with those present online as a representative of a larger conglomerate, company, or other form of organisation is extremely important and if done right can be a massive boost to the company as it allows people with a few good ideas to experiment on the greater public scope and drive a powerful PR game, or simply allowing them to see problems or issues or find solutions from others that people higher up in the command structure may have otherwise missed. To this end, part of Digital Media training is dedicated to teaching learners on how to improve their ability to interact socially with others and encourage them to establish rapport with whoever they are confronted by.

Have an awareness and practice online etiquette

As acting representatives for their companies or clients on a platform which scrutinizes every statement one can make with as many eyes and ears that can focus on it as there are grains of sand on a beach, the Digital Media person is as precarious as it is fruitful, especially considering that their interactions can be as personal as a representative speaking to a single individual over some grievance such as failure to provide service or similar demands, to interacting with conglomerates, smaller organisations or possibly larger than they are. Regardless, a form of etiquette must be observed for either occasion, and thanks to research and lessons made available through our coursework, learners will be able to learn what they need to properly and ethically interact with any potential clients and customers.

Have proficiencies with mixed media

Computers and the internet allow many forms of media to be used to do anything from advertisements to announcements. This makes it a flexible platform where anything can be used to convey a message. This however presents a challenge, as Digital Media persons will need to have at least some proficiencies in the creation and subsequent distribution of said media. Should the need arise, the course will give learners with deficiencies in this facet of media creation an opportunity to learn how to create a satisfactory number of media formats, and for those with prior experience to hone their pre-existing skills through workshops and other activities designed to improve and hone their skills.

Learn and practice proper media application

Along with proficiency in the production of these differing media formats also comes the necessary skill of how to effectively use these media formats for maximum impact. Learners will be taught how these formats are to be treated as tools, and similar to how actual tools are, how to use them effectively on the field; as certain formats such as text are better suited for long-form information delivery versus video or info-graphics. These lessons and more will be taught to learners with the express goal of maximsing effectiveness for all media formats.

Customised Training Session For Teams (Included No Charge)

We provide a customisation service for any and all of the courses. If our customers pick a training course and want to change some information or styling on it, our team would be glad to edit. You can have your workbook customised from the types of fonts to the design; all our clients have to do is let us know what they want us to change. We focus on you. You know your needs best, we can help provide solutions for those needs. Contact us for more details on how we can make a better fit for your company today.

In-House Customised training benefits:

  • Flexible length – You choose the length of the session
  • Highly Effective Team/Industry Specific
  • Certificate of Completion (Professional Grade)
  • Create a Team Building environment
  • Cost effective – Group rate discount
  • Printed courseware (No need to download or use an App to read)

Creating Content (Contact us for Quotation)

Our company never stops producing new content for training courses. We don’t just make courses at random, however. We also make them by request, and these come from our clients. If they need a particular training course, but cannot find it in our library, we are happy to have our team produce it for them. We believe in only the best for our clients, and we do our best to accommodate their need for any topic for any training course. If you would like a specific subject, workbook or module created contact our team today and we can show you how you can take ownership of the courseware and material.

Instructor Led Online

Download Certificate of Completion $495 inc GST
Printed and Posted Certificate of Completion $515 inc GST

This alternative training session is essentially a 1 on 1 session covering the course of your choosing. The difference however, is you can choose the time and date they suits your schedule best and we will organise one of our trainers to work with you through the material via online video feed. They are able to assist with any training related questions and can come up with different areas that may suit your needs better. Another option is having a professional grade certificate sent to you upon completion of the session. Book in now!

Get Information or Quotation For Your Team

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