Selling Skills in 2022
Although many salespeople have great charisma and communication skills, they are unable to fully grasp the product or service. A salesperson who lacks sufficient product knowledge will have little to no conversation with prospects. The whole sales process could be ruined. This is where mastery over the product or service can save the day.
It is important to note that although we all have a general idea of selling, modern sales organisations are more complex and require different skill sets, especially in 2022.
We compiled a list of top sales skills for the best sales reps. And guess what? The list didn’t include talking people into purchasing things. Check out what we discovered:
1) Video Skills
Video will become a key selling trend in 2022 and beyond due to Covid19 and future restrictions. It will be a key part of the buyer’s journey. Reps will use it for new leads, answering their questions, following up with prospects who have gone dark and giving product demos at scale to make their proposals more engaging.
It is easy to improve your virtual seminar skills. You can improve your delivery, tone, pacing, and delivery. Try different subjects to see which ones are the most effective. Choose the right lighting, props and area for filming. Find the best length for each type.
You will be able to master the video creation process quickly and easily, which will make you stand out from your competitors.
2) Honesty and Integrity
It can be difficult to find the right balance between being yourself and connecting with people who are different from you. Many salespeople could have gotten away with pretending to be a sports fan or using copy-and-paste techniques in the past.
We recommend being real and not pretending to like what your client likes. Honesty is a big need in a world that has lost trust.
3) The ability to be a challenger and not just a salesperson
Some salespeople are not able to offer real insights. Instead, they seek to make friends with their prospects. Prospects should be able to benefit from your unique perspective and offer suggestions. This information will help you start the conversation. This information will give you credibility and teach them something different which in turn is valuable for their business.
4) Technological Savviness
Sales reps need to be able distinguish between shiny new tools that can distract but ultimately cost them their bottom line and those that will actually help. Perhaps your company invests in an app that analyses emails and informs you when a prospect’s language suggests they are ready to buy. It may be useful for a short time, but it may not be worth your time.
Your attention should be directed where it is most needed.
5) Time Management
A great salesperson is able to be a wise steward of their time. It is important to use your time wisely and only work with qualified leads. It can be a waste of time to cold call uninterested prospects. Salespeople who are successful reach out to prospects strategically and end their sales calls with a call for action. To accelerate the conversion rate from lead to customer, it is better to start the next steps immediately after your first conversation.
6) Data Analysis Knowledge
No longer can you rely on intuition alone to guide your sales efforts. Modern salespeople have access to an almost endless supply of information about prospects, which they use to determine who they should target.
These insights require accurate data entry, periodic analysis, and thorough data entry. Do not wait for your manager’s reports to be run for you. Instead, go to your CRM and apply the filters to see patterns.
7) EQ Emotional Intelligence
What is the other side to the selling equation? Emotional intelligence. EQ is essential for salespeople in 2022. Although technology and automation have made it less dependent on their people skillsets, a high EQ will make them stand out from the rest. It will be crucial next year to be able stand out from the barrage of sales messages prospects receive. That’s what Emotional Intelligence means.
8) Product Knowledge
A salesperson should be familiar with the product in order to provide detailed assistance and recommendations to customers. A deep understanding of the product will allow you to answer any questions that come your way, offer creative solutions to customer problems, as well as consult with prospects that can lead to new opportunities.
9. Social Selling
You’re missing an opportunity to generate huge sales revenue by not using social media sites like LinkedIn and Twitter. Social media sales professionals are more successful than their peers that fail to use this method.
10. Growth Mindset
Let’s assume that you are a master at building relationships. Is it something you innately have or did you learn it through practice and feedback from others?
If you answered yes to the second question, then you have a growth mindset. People who have a growth mindset believe they can develop their natural talents and learn new skills over time. Fixed mindsets view their skills as fixed. They accept the hand they have been dealt and are content with just those.
Final Thought On Selling Skills
While some sales positions require a bachelor’s degree or higher, most companies hire salespeople based upon their skills and personalities. Your ability to sell, connect with clients and retain customers will depend on your sales skills.
These skills are essential for your sales team and should be emphasised as part of regular training. The market is constantly changing so it is important to keep them up-to-date with the latest trends. It is essential to reinforce the best practices and key messages to your sales team, even your most experienced salespeople, in order for them all to be well-rounded throughout the sales process. These are the top 10 sales skills that will keep your team on track. For more assistance with training for your team, contact our staff and we can tailor a session to suit your needs.