Investing in your presentation abilities will allow you to use virtual training with real-life examples that will give you the upper hand. Doing away with apprehension regarding public speaking permanently is possible. Professionals can get guidance on how best to present their thoughts in a manner that is easy to remember and convincing. There exist several different kinds of presentations which may be necessary at any point in life and have many uses.
When you have the appropriate aptitude, any notion or communication can be rendered into captivating and efficient presentations using your presentation abilities. Knowing how to communicate confidently and proficiently with a range of listeners is fundamental. The ideal beginning is with competent, self-assured presenters. Additionally, you can incorporate selling, persuasion and rousing.
Strategies to Enhance Your Presentation Abilities
Step 1: Determine the goal of your presentation.
The key to a successful presentation is to identify its purpose at the beginning of your planning process, which will help you determine what message you want to convey.
Your presentation may seek to achieve any of the following objectives:
- To inform
- To entertain
- To inspire
- To persuade
Your presentation could pursue multiple objectives – like informing buyers about your product and its benefits, as well as persuading them to purchase it.
Captivating storytelling and relevant visuals are essential to a successful presentation, and will make or break your success.
After determining the purpose of your presentation, you can start creating content and a path to follow for your audience.
Step 2: Develop an audience journey map.
An audience journey map displays all the steps you need to take your audience on from start to finish in order to meet your presentation’s objectives.
Here are some steps to help you make an audience journey map.
Begin your explanation by elucidating the present state of an issue. Explain the problem you are trying to solve before outlining your plan.
After outlining the problem, provide your audience with an approachable plan of action. Break this down into digestible steps so they can understand and apply it.
Developing an audience journey map before creating a presentation is essential to its success, and will help you write slides that generate a positive response.
Step 3: Let your slides be concise.
When delivering a presentation, aim to make it as concise and informative as possible. Design your slides to be understandable with a quick glance.
Sticking to the topic of your presentation and avoiding an overload of information requires having a plan. When well-prepared, you’ll stay focused and won’t wander off into irrelevant subjects.
For presentations, highlighting your main points in bold can help keep you and your audience focused.
Step 4: Concentrate on the design of your presentation.
If you present with too much clutter and confusion, or if it’s too dull, your audience will quickly become disengaged.
We recommend limiting the amount of text on your slides to make your design presentation more effective.
Flipping to the next slide can be a dangerous move since it will divert your audience’s focus away from you and onto the slide.
To keep your audience engaged, limit your slide’s text to 2-3 fonts. Too much text can cause them to tune out. See the example below for reference.
With visuals such as pictures, graphics, videos and more, you can communicate your message more effectively than with text alone.
Step 5: Represent dull figures and data visually.
Creating a presentation of your data can be a challenge.
Instead of adding lots of tables and numbers to your slides, make data visualisation with charts or graphs more interesting.
Consider numerous elements when constructing a chart for your presentation.
When you start creating charts, it’s important to select the type that’s appropriate for your data and purpose. Not all graphs are suitable for every set of information.
For instance, if you’re contrasting two or more entities a bar graph might work well. Yet if you’re analysing composition, a pie chart may be more practical.
You should make sure your chart doesn’t look cluttered and that it allows your audience to take in the information quickly, as shown in the example below.
Step 6: Perform for a real audience.
Constant practice is the key to success.
It’s relatively simple to create and design a presentation. The challenge is delivering it in such a way that your audience stays engaged.
It’s understandable for someone to be apprehensive when giving a public speech, and consequently, struggle to find the right words.
Practicing public speaking in front of an audience is essential to ensure that you perform well and make a connection with your listeners during your presentation.
Practicing in front of the mirror is one thing, but performing in front of an audience is entirely different – especially when what you present could improve their business or life.
Step 7: Connect with your audience before beginning to present.
Shaking an attendee’s hand before a meeting can help create connections and make you more approachable and likeable to your audience.
Meeting the audience beforehand will help you establish a connection and make them more receptive to your talk. Plus, it allows better engagement with attendees through questions and answers, increasing the benefit they get out of it.
If you’ve already met your audience, it will be easier to engage with them during your presentation. Having a sense of familiarity with the people you’re speaking to can help you feel more relaxed and make eye contact.
Step 8: Putting your nervous energy into enthusiasm is the eighth tip.
Don’t allow feeling anxious before a presentation to paralyze you; rather, use that energy to become excited and passionate.
Before presenting, listen to uplifting music, have a coffee (if it won’t make you jittery), or get motivation from a friend.
Through confidence and enthusiasm, you can have your audience captivated, paying attention to every word you say.
Step 9: Act with confidence by using proper body language.
You can make your audience listen and agree with you by using the right hand signals, having an assertive posture, smiling confidently, and speaking in an authoritative yet warm tone of voice.
Allan Pease states that, to exude confidence, it is wise to make open palm gestures. This gives the impression that you are a powerful leader who can take charge of the team.
Open palm gestures help you to draw attention and gain the listeners’ trust.
Step 10: Let your personality show.
If you come across with the appropriate voice and show your personality, you will be able to change any uninspiring presentation into an exciting and captivating one for your audience.
It can be beneficial to meet your audience where they are, however never pretend to be someone you’re not during a presentation.
If you try to hide your true self, it will show and your words will sound insincere. It’s not worth suppressing your personality in presentations as you aren’t doing yourself any favors.
Take advantage of your personality. Include some humour in your presentation to make your audience laugh, as they’ll be more engaged with the content.
When giving a business presentation, it is beneficial to show your individual personality as many of your co-workers will be present and appreciate that. Use this to your advantage!
Step 11: Enhance your presentation abilities by taking courses.
Our best advice when it comes to any aspect of life is to always keep learning.
To improve, it’s important to keep learning and practicing. We suggest taking presentation courses that can help develop your communication and presentation abilities.
To strengthen your presentation, communication, and public speaking skills, check out online courses on Udemy or Coursera. Look for ones focused on storytelling, body language, and other specific areas of difficulty.
David Alssema is a Body Language Expert and Motivational Speaker. As a performer in the personal development industry in Australia he has introduced and created new ways to inspire, motivate and develop individuals.
David Alssema started his training career with companies such as Telstra and Optus Communications, and then developed Neuro-Linguistic Programming (NLP) within workplace training as principal of Paramount Training & Development.
As an author/media consultant on body language and professional development David has influenced workplaces across Australia. He contributes to Media such as The West Australian, ABC Radio, Australian Magazines and other Australia Media Sources.