Structuring a Presentation

 In Presentation, Public Speaking, Sales Pitch

Structuring a Presentation

coursedetailsYour presentation should be structured in a clear and organised manner. A presentation structure is similar to writing an essay or a paper. It requires an introduction, body, and conclusion. These sections must be connected and arranged in a similar fashion to an essay. Poorly structured talks can frustrate and confuse the audience.

You’ll feel inspired and informed if you’ve ever attended a great presentation. It’s not because the speaker is the best or most motivating person on the planet. It’s not because the speaker is the most knowledgeable or motivating person in the world. Instead, they are skilled at structuring presentations. They have made sure that their message is clear and concise. This has enabled them to keep up with their audience and convey key messages.

What is the importance of structuring a presentation?

This is supported by research that shows audiences retain structured information 40 percent more accurately than unstructured.

Structure is important not only for the audience’s understanding but also for you, the speaker. Structure helps you stay calm, keep on the topic, and avoid awkward silences.

Presentation Structure SkillsHow will your presentation structure change?

We will shortly discuss the natural flow of any presentation. You should know that presentation structures can be unique and will vary depending on a variety of factors.

Ways to help you structure your presentation

1. Introduce yourself to the audience.

Before you deliver your talk, introduce yourself and explain your expertise to the audience. It doesn’t have to be lengthy or very detailed but it will establish a rapport between you and your audience. This allows you to briefly explain your expertise and why it is worth listening to. This will establish your identity and make it easier for the audience to trust you.

2. Introduction

The introduction should explain your presentation’s purpose and subject matter, while gaining confidence and interest from the audience. To help narrow down your topic, it is helpful to imagine your introduction as a funnel.

3. Your main body

Your main body should fulfill the promises made in your introduction. You can segment your topics based on the nature and purpose of your talk. Then, work your way through each topic one by one. It is important that everything be logically organised for your audience. There are many ways to organise your main points. You can do it chronologically, by theme or priority.

4. Do not overload your audience with information

Don’t bore your audience with boring statistics. Make your tables and graphs stand out. Animations can be used to build them up in a compelling manner. Don’t overwhelm the audience with too much information. The core section of your presentation should be limited to one to five items.

Communication is all about targeting and communicating the right message to the audience. This means that you must pitch your message accurately. Find out what your audience knows about the topic. What is their priority? What can you do to deliver value? You can make sure that you are delivering value to your audience by presenting at their level.

5. Pitch your message correctly

A presentation about a simple process can be very different depending on whether the audience is senior managers or new hires. Before you present, do some research on the audience and get in touch with them to find out their knowledge. If you don’t have any other options, greet your audience at the door. Then adjust your presentation accordingly. Ensure that you are still able to communicate your message clearly with your audience.

6. Use stories and anecdotes

Statistics and facts make your presentation more convincing. Try to make the facts real. These facts should be seen in action. Include stories and anecdotes to help you do this. Your presentation is just another story. If you are able to tell a story, then you can create a presentation.

7. Make sure to include a memorable end

Your grab should be linked back to your grab opening. This is done by reminding your audience of the exact same sentence, or close enough, that was used at the start and closing with it. It is possible to open the letter with a question, and then end it with the answer. You might also return to the character you introduced in your opening. You might also present the solution to the problem you mentioned in the opening. This allows you to wrap up your presentation and tie the beginning and end together for your audience. Keep in mind that what you say or do is what your audience takes away. Make it a call-to-action.

Tips for structuring a presentation

  • How much time you have will determine how many points you highlight. It is better to focus on a few points and not to introduce too many topics or concepts.
  • Signposting is a way to remind your audience of key points during a presentation. Signposting and creating a structure that is thoughtful will make it easier for your audience to follow your presentation.
  • When moving from one point of the presentation to another, pay attention to how they transition. The audience will be more comfortable understanding your points if the transitions are smooth and clear. You risk confusing your audience by not using transitions.

Last Thoughts

Structure is the way you organise your key points. Clear structure will help your audience follow your words. A clear structure will make it less likely that you lose your place or get distracted while delivering your presentation. Read more on our site or search our blog posts for more ideas on how to organise your talk, and help you create a simple structure.

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