Gamification At Work
What is Gamification?
Gamification elements have found a place in our daily lives. One simple example is the reward that customers receive when they earn (loyalty points). Gamification is a fast-growing method for motivating employees and managing them.
Gamification refers to the incorporation of design elements from games into different contexts. Modern computing allows organisations to monitor staff behavior more, so why not use it to increase motivation and productivity. Online training that resembles board games and reputation points systems can bring fun to every day work.
Gamification can be used at work to increase employee engagement. We see many game elements in employee training and elearning.
How Gamification Works
Happy employees make more productive employees. Employees who love their job work better, are more productive and remain with the company for longer periods of time.
Gamification is one way employers make work more fun for their staff. Gamification tools tap into the human need for immediate rewards, gratification, and feedback. They are a great way to get employees engaged, improve performance, and decrease staff turnover.
Gamification can be used for training purposes. It’s not just a fun way to have employees compete against each other. Gamification can be used to motivate and reward employees. This can be done by rewarding employees for completing a course. You can reward employees with either symbolic rewards like titles and badges, or real prizes like gift cards or company swag.
Gamification in the workplace: How to use it
1. Communicate clearly the goals and process of the game
Let’s take, for instance, the use of gamification to motivate your sales team to close a certain number of contracts within three months. You must communicate clearly to your team the following information before you start this initiative:
- The game’s goals
- Criteria for determining when someone has won
- Reward for placing second or winning
- Benefits to the company and the employee of achieving these goals
- Rules and any other disqualifying factors.
When you use gamification at work, it is important that all employees are aware of the rules. Everyone doesn’t want to be in an unfair race. A sense of purpose is as important as an achievement. Communicate the ultimate goal of the game clearly, as well as the criteria and rewards that will be awarded for winning.
2. Gamification is an important part of training
Gamification at work will feel natural if it is already incorporated into employee training. Gamification can help you unlock the learning benefits and create a culture that encourages friendly competition.
These are the most well-known gamification features:
- Points: Learners can earn points by completing tasks, achieving certain results, or logging onto the learning platform.
- Leaderboards: Students can compete to rank high among their peers and earn the most points. Leaderboards are a dynamic and exciting addition to your learning experience.
- Badges: Learners can earn virtual badges to reward good behavior, completion and achievement.
- Rewards: Other than badges and points you can also get real-life rewards such as vouchers or discounts.
3. Offer desirable rewards
Different people are looking for different incentives. Employees should be able to see the benefits of high-level achievement in gamification at work.
If you have a program for “star employees” that rewards exceptional achievement, would a badge suffice to motivate your employees over the long-term? Badges will eventually lose their appeal. Employees might find it more motivating to offer them a chance at a larger prize like a five-star weekend away.
4. Recognise the contributions of everyone
Gamification at work can have the unfortunate side effect of making only the most successful people feel appreciated.
Gamification can be used to increase participation in workplace training and activities. You want everyone to feel that it is worth their time. It is important to recognise participation and not just achievement.
You can think about what rewards you could offer to participants in a training course, workplace challenge or for reaching KPI benchmarks. Public recognition is often a great way to reward participation.
5. Follow the success of Gamification at Work
You must measure your successes and mistakes in order to improve, just like any other initiative. Gamification has many benefits but it’s not a magic bullet. Gamification can sometimes offer benefits that go beyond what you originally expected.
Create a dashboard that tracks how your gamification program is performing within the goals. You can track factors such as the number of employees participating in the program, the completion of the goals and the improvement in job performance during or after the gamification program.
You might want to reconsider how you reward and acknowledge participants if you are seeing low participation rates. If your overall job performance isn’t improving as you expected, it might be time to adjust your gamification program to better align with your business goals and employee KPIs.
Whatever your situation, it is important to analyse and track the data to improve your Gamification Strategy.
6. Reflect on performance
Employees should be able to reflect on the challenges and successes of gamification at work.
Let’s suppose that an employee fails to close enough deals during the three-month sales team challenge. What can you do to show the employee what they could have done differently in order to reach their goal?
End each game or challenge by completing a “recap”, which highlights both the successes and the failures. This session should be focused on individual employee successes so others can benefit.
Gamification at work connects employee motivation with company success. Learn how gamification revolutionises the workplace. Contact our team if you have any questions about gamification at work and how it can help improve your company’s business results.